Many pundits see the same revolution in television that VODscape sees and comment upon its effects. But not many are pondering the consequences to advertising when that day occurs. We know that this is important because the $55B business called 'television advertising' fuels a lot of content creation and infrastructure delivery. When this is disrupted, some viewers may cheer for a period of time until the can no longer access anything new or interesting.
VODscape adds information to this site weekly, so please bookmark this page and check back often. Presently, we have found the following topics to be of most interest:
- Video-on-Demand - both on cable and the Internet.
- Digital Video Recorders and their impact on advertising.
- ipTV and the emergence of the Internet as a 4th television distribution channel after broadcast, cable, and satellite.
- Ad networks that specialize in non-linear inventory.
- Advertising dynamics that are successful on the Internet and may have applicability to television.
- Traffic & Billing systems.
- Sales Automation.
- Innovative business models for the media providers.
- Indications of demand by the agencies and advertisers.
Feel free to use any and all of the information you find on VODscape. Please give reference to any material you copy or use or link to.
If you find yourself in agreement or disagreement over any of the ideas expressed here, please email us with your thoughts.
If you are a participant in this industry or a vendor and wish to correct or add to any information presented, please email that to us too. |
